How To Cook That

Surprise Cakes was a collaboration with Ann Reardon of “How To Cook That” YouTube fame. Ann’s channel is about cakes. Not just any cakes, but amazing multi-tiered and eye popping wow. Therefore it seemed fitting that we enhanced these even further through the magic of augmented reality

Built in the early days of AR, the technical challenges were as much part of the experience as the final execution of the app. Nevertheless, the final result was something that was a hit with the audiences immediately. There were four different markers you could put on your cake, and then through an ipad or smartphone, the cake would come to life with dragons, pirates, fireworks, horses and more coming out from the cake. The icing on the app was the ability to then take a snapshot through the device and post to social media